Your Data-Driven Growth Partner
I build flawless, ROI-driven tracking foundations for Shopify & WooCommerce stores, so you can finally trust your data and scale with confidence.
Companies I’ve Worked With
Your Challenge
If your sales data in Facebook Ads and GA4 doesn’t match your Shopify backend, you’re not alone. Here are the common culprits silently draining your marketing budget.
With over 96% of iOS users opting out of tracking, reliance on browser-side pixels is no longer enough. You are likely missing 30-40% of your conversion data, making your ads look less profitable than they actually are.
Does your Google Analytics 4 show significantly fewer sales than your Shopify dashboard? Without a proper server-side setup, GA4 fails to capture the full customer journey, leaving you with broken funnels and unreliable attribution.
Simply ‘turning on’ the Conversion API isn’t enough. Issues like low Event Match Quality (EMQ) and improper deduplication confuse Facebook’s AI, causing it to optimize for the wrong audience and drive up your CPA.
If you use custom landing pages or third-party checkout flows, standard tracking breaks the moment a user switches domains. This creates an ‘attribution gap,’ making it impossible to link your ad clicks to the final purchase.
Your tracking is only as good as the data your website provides. Most themes lack a robust Data Layer, leading to inconsistent triggers. I build a custom Data Layer that feeds 100% accurate variables to GTM, ensuring stability.
The Process
I don’t just set up tracking; I build a reliable data system that empowers you to make smarter, more profitable decisions.
My services include:
Get a complete picture of your ad performance by bypassing iOS limitations and capturing more conversion data.
Understand your full customer journey with a professional eCommerce setup that tracks every crucial step.
Optimize your campaigns for what truly works by ensuring every lead and sale is accurately attributed.
Measure the true ROI of your TikTok campaigns with a precise Pixel and Events API setup, ensuring you know exactly which videos and ads are driving sales.
Capture the full value of your Pinterest marketing by accurately tracking conversions from both your organic Pins and ad campaigns, understanding its long-term impact on sales.
Client Success Stories
“The best investment we made for our marketing team. AB Hannan didn’t just fix the tracking; he educated us on how to use the data. His post-launch support was fantastic. If you want accurate data, hire him immediately.”
“We struggled with duplicate conversions on Facebook for months. AB Hannan diagnosed the issue in his free audit and fixed it completely. It’s rare to find someone who understands both the technical coding and the marketing strategy side.”
“Most freelancers just install a plugin, but AB Hannan built a custom data infrastructure for us. He identified exactly why our checkout events were not firing. His expertise in GTM and server-side tracking is unmatched. True professional service.”
“Our ad spend was $50k/month, but attribution was a mess. AB Hannan came in, audited our setup, and implemented a robust tracking system within a week. The data match rate improved significantly, and our ROAS is finally stable again.”
“AB Hannan fixed our tracking issues across multiple sites. We were flying blind with iOS updates, but his server-side setup restored our data accuracy. Now we can finally scale our ads confidently. Highly recommended for any serious eCommerce brand.”
“I hired AB Hannan to set up GA4 and CAPI for my Shopify store. He went above and beyond, fixing data layer issues I didn’t know existed. The communication was excellent, and the final video walkthrough was super helpful.”
How I Work
We start with a deep-dive call to understand your business goals and audit your current setup. Then, I create a custom, ROI-driven tracking plan tailored just for you.
I get to work implementing the entire strategy. Using Google Tag Manager (GTM), I set up the Data Layer, Facebook CAPI, and GA4 events without slowing down your site.
I don't just set it and forget it. Every single event (Purchase, Add to Cart) is meticulously tested across different scenarios to ensure 100% data accuracy before going live.
I deliver the completed project with a clear, easy-to-understand report and a video walkthrough. You will finally understand your data and how to use it for growth.
Peace of mind is included. You get 14 days of post-launch support to monitor the data, answer any questions, and ensure everything runs smoothly.
AB Hannan
The Expert Behind the Data
I’m not just a technician who installs codes; I’m a strategic partner for eCommerce brands that want to scale.
With over 3+ years of experience, I’ve noticed a common pattern: most store owners burn money on ads simply because they are making decisions based on wrong data.
My mission is to fix that ‘Blind Spot’. I bridge the gap between Technical Engineering and Marketing Strategy, ensuring every dollar you invest brings a measurable return.
FAQ
Stop wasting ad spend. Let’s build a data foundation you can trust.
Request Your FREE Tracking Audit